How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed…

When to Post on TikTok: A Simple Guide

If you’re looking to increase your presence on the app, or you’re leveraging it for the first…

Advice and Resources for AAPI Business Owners, From AAPI Business Owners

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities…

What to Look for When Hiring Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it…

The Business Case for Lean

Five Lean East business case studies that show the benefits of Lean Thinking The Lean East…

Developing High-Performing Organizations (HPOs)

Lean East was founded in 2010 with a mission to bring out the best in organizations by…

Ideas for Action from The Culture Code

Daniel Coyle wrote the bestselling book The Culture Code: The Secrets of Highly Successful Groups in 2018 as…

12 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism”

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and…

50+ of the Best Affiliate Programs That Pay the Highest Commission

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other…

How to Make a QR Code in 5 Easy Steps

From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these…