10 Expert Tips to Improve Lead Quality

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads?…

What is a KPI? How To Choose the Best KPIs for Your Business

The question “what is a KPI?” comes up at many meetings. If you want to scale…

The Business Requirement Document: What It Is and How to Write It

A business requirement document (BRD) is a starting point for any software project or business solution.…

YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time,…

Creator Economy: Everything Marketers Need to Know

The media landscape has changed significantly over the years thanks to the rise of the internet…

100 of the Best Hashtags for TikTok

TikTok has over 1 billion active users a month, making it one of the most popular social…

20+ Fun and Engaging Instagram Story Ideas for 2022

20 Best Instagram Story Ideas for 2022 Cool Instagram Story Ideas for Follower Engagement 1. Conduct…

How To Be a Good Interviewer

Having a good conversation with a candidate helps you understand who they are, their skill set,…

5 Things That Have Changed with Social Media WOM

Word of mouth marketing is a term for what happens when satisfied customers promote a brand. It…

15+ Organizational Skills Every Leader Needs [+ Ways to Develop Them]

Having organizational skills means that you can meet deadlines and be efficient in your workflow management.…