How to Run A Content Audit in 2022

As a marketer, how often do you run content audits? How do you keep track of…

How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to…

Microsoft Excel: Easy Guide for Beginners With Formulas and More

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore.…

30 Brilliant Marketing Email Campaign Examples [+ Template]

On any given day, most of our email inboxes are flooded with a barrage of automated…

70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Team Will Enjoy in 2023

Asking “How is everyone?” at the beginning of every meeting isn’t always the best ice breaker…

How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed…

When to Post on TikTok: A Simple Guide

If you’re looking to increase your presence on the app, or you’re leveraging it for the first…

Advice and Resources for AAPI Business Owners, From AAPI Business Owners

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities…

What to Look for When Hiring Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it…

The Business Case for Lean

Five Lean East business case studies that show the benefits of Lean Thinking The Lean East…