In marketing, where I’ve spent my career, my mission is to nudge customers to buy. But…
Category: resources
Understanding Customer Identity Management: A Guide to CIAM
Managing customer identities effectively is more critical than ever. As businesses expand their online presence, ensuring…
Top 12 Free Help Desk Software & Ticketing Systems
Help desk software was my daily command center when I worked at HubSpot Support. Our customer…
Training AI Chatbots — The Guide for Service Teams
Ever tried chatting with a bot that seemed more confused than helpful? I know I have,…
Level Up Your POS Experience — Here's What Experts Have to Say
The other day, the igniter in my oven needed replacing. I called a nearby electrician, who…
AI Intent — Figuring Out the Purpose that Drives Service Tech
Imagine you were on a first date with someone, and they asked you, “What’s your five-year…
How the Customer Journey Funnel Revamps Traditional Methods and Drives Business
When was the last time you moved through a customer journey funnel in just one step…
Testimonial Questions Reps Need to Ask Their Customers
I love a good success story, especially when the main character has worked hard to overcome…
I Took a Deep Dive Into Market Segmentation — Here's Everything I Learned
When I started my own online store with Printify and created social media shops, I found…
AI Customer Service Agents: Transforming Modern Support for Faster, Smarter Service
As a customer support manager with many years of experience in the startup trenches –– from…