10 Survey Email Examples I Love (For Your Inspiration)

Crafting the perfect survey email can feel tricky. You want it to be clear, concise, and most importantly, encourage people to actually take your survey. But where do you start?

Fear not, fellow survey enthusiast! Here are 10 survey email examples I love, packed with elements you can adapt for your own campaigns:

1. The “We Value Your Opinion” Classic (HubSpot):

This email from HubSpot keeps things simple and sweet. It highlights the importance of the recipient’s opinion and emphasizes the brief time commitment. Plus, a chance to win a gift card adds a touch of incentive.

Key Elements:

  • Subject Line: Clear and concise (e.g., “Share Your Thoughts on [Company Name]”)
  • Personalization: Use the recipient’s name for a more welcoming feel.
  • Benefit: Highlight the value of their feedback (e.g., “Help us improve!”)
  • Time Commitment: Reassure them it’s quick and easy.
  • Incentive (Optional): Offer a chance to win a prize for extra motivation.

2. The “Help Us Help You” Approach (xplorgrowth.in):

This example flips the script by focusing on how the survey benefits the recipient. It positions the survey as a way to improve their experience with the company.

Key Elements:

  • Subject Line: Intriguing and benefit-oriented (e.g., “Make [Company Name] Even Better for You!”)
  • Focus on Improvement: Frame the survey as a way to enhance their experience.
  • Call to Action: Clear and direct (“Take the Survey Now”).

3. The “Fun and Engaging” Route (Birdy Grey):

This email from Birdy Grey stands out with a playful subject line and a focus on the chance to win a big prize. It injects a bit of personality while still conveying the importance of the feedback.

Key Elements:

  • Subject Line: Eye-catching and exciting (e.g., “Your Chance to Win $1,000!”)
  • Engaging Tone: Inject some personality into your message.
  • High-Value Incentive: Offer a substantial prize to grab attention.

4. The “Show, Don’t Tell” Tactic (Sender):

This example uses a captivating image to grab attention and visually represent the survey topic. It piques the recipient’s curiosity and makes them want to learn more.

Key Elements:

  • Eye-catching Image: Use a relevant image to pique interest.
  • Intriguing Introduction: Spark curiosity with a question or statement related to the image.
  • Clear Call to Action: Direct the recipient to take the survey.

5. The “The Power of Personalization” Strategy (Campaign Monitor):

This email from Campaign Monitor personalizes the message by referencing the recipient’s past engagement. It shows appreciation for their past actions and encourages them to continue the conversation through the survey.

Key Elements:

  • Personalized Introduction: Acknowledge past interactions or purchases.
  • Show Appreciation: Thank them for being a customer/user.
  • Connect the Dots: Explain how the survey relates to their past experience.

Remember, the best survey email for you will depend on your specific goals and audience. But by using these examples as inspiration, you can craft compelling emails that encourage people to share their valuable feedback!

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