CircleUp Acquired by Brightflow AI

Acquisition Combines CircleUp’s Data and Analytics with Brightflow AI’s Financial Intelligence Platform to Help Consumer Companies Thrive

SAN FRANCISCO, June 2, 2023 /PRNewswire/ — CircleUp, a leading fintech company and owner of the Helio insights engine, today announced that it has been acquired by Brightflow AI, a financial data and intelligence platform empowering small businesses to take control of their cash flow and make data-backed decisions.

The acquisition will combine CircleUp’s data and machine learning capabilities with the Brightflow AI financial intelligence toolkit to create a comprehensive solution for consumer companies that need help growing their businesses. Helio’s descriptive, predictive and prescriptive analytics and extensive data will provide Brightflow AI’s customers with insights into their target markets, adding to Brightflow AI’s current capabilities that help customers manage their cash flow and make better decisions about their finances. Terms of the deal were not disclosed.

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“We are excited to create a new standard for financial intelligence for consumer companies,” said Ryan Caldbeck, Chairman and Founder of CircleUp. “The acquisition by Brightflow AI allows us to provide our customers with the data, insights, and tools they need to grow their businesses faster and more efficiently.”

“Brightflow AI provides equitable access to data and growth opportunities to the everyday business owner,” said Robbie Bhathal, CEO and co-founder of Brightflow AI. “By acquiring CircleUp, we’re able to deepen our data, machine learning, and analytics capabilities, strengthen our own financial intelligence platform, and provide our customers with the most comprehensive solution available.”

“Our mission is to help entrepreneurs to thrive by giving them the capital and resources they need. The acquisition by Brightflow AI is a positive step forward for CircleUp and the industry,” said Rory Eakin, Founder of CircleUp.

CircleUp has supplied over $1 billion in capital to over 500 consumer companies, including Beyond Meat, Supergoop!, Nom Nom Now, Liquid I.V., SmartyPants, Function of Beauty, Kitu Life, Halo Top, Nutpods and others. The company’s data and analytics platform is used by founders, investors, lenders, and consumer companies to make better data-informed decisions.

CircleUp raised capital from leading investors including Union Square Ventures, TPG, Temasek, and Rose Park Advisors. CircleUp was honored as one of Fast Company’s Top 10 Most Innovative Companies in Data Science, LendIt’s Small Business Lending Platform of the Year, and FinTech Breakthrough’s Best Institutional Investment Platform, and was named to the CNBC Disruptor 50, CB Insights FinTech 250, Forbes FinTech 50 (Most Innovative Financial Technology Companies), KPMG 50 Best Fintech Innovators, and Entrepreneur’s Best Entrepreneurial Companies in America.

About CircleUp

CircleUp is a leading fintech company that uses machine learning and a tremendous amount of data to find and evaluate consumer companies.CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. With its proprietary technology platform, Helio, CircleUp is bringing the data-driven revolution that occurred in the public markets to the private markets – starting with consumer & retail. Helio algorithmically finds, classifies and evaluates private companies to power more objective and efficient decision-making. CircleUp is backed by world-class investors including Union Square Ventures, GV, Canaan Partners, QED Advisors, TPG, Temasek, Rose Park Advisors, and others. The company is headquartered in San Francisco, California.

About Brightflow AI

Brightflow AI is a financial data and intelligence platform empowering small businesses to take control of their cash flow. Brightflow AI offers modern financial tools to give business owners real-time visibility into their cash flow, revenue, demand forecast, profitability, return on ad spend (ROAS), and customer lifetime value (LTV) data. Brightflow AI helps qualifying companies unlock capital to fund their growth. Supported by a team of data scientists, financial analysts, and engineers, Brightflow AI seamlessly integrates omnichannel financial data to give eCommerce business owners the financial resources they need to succeed. To learn more, visit

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Danny Mitchell
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