When it comes to branding, one of the most important aspects is creating a brand character.…
Category: resources
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that…
9 Black Friday Marketing Strategies for 2022
The holiday season is around the corner, so it’s time for marketers everywhere to gear up…
Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips)
If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that…
13 New Customer Onboarding Best Practices
Following best practices for customer onboarding is essential if you want to retain more customers and…
17 Best Sales Strategies, Plans, & Initiatives for Success [Templates]
A strong sales strategy plan creates the foundation for a cohesive and successful sales organization. Sales strategies…
The 15 Customer Success Metrics That Actually Matter
Many organizations judge the health of the business by the productivity of the customer support organization.…
The Best Ads We’ve Seen on TikTok + Why They Made Us Tap the Link
Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations…
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means…
6+ Tips for Reducing Job Search Anxiety
Job Search Anxiety Warning Signs It’s important to know the difference between the frustration and nerves…