AI vs. human customer service: When to use each approach

Consumers’ reactions after engaging with AI-powered customer chatbots are unpredictable and fuel a clear debate: AI…

Automated knowledge base suggestions that reduce repeat tickets for subscription businesses

Reps who have worked in high-volume support environments say that the biggest point of frustration is…

AI meets customer experience: Mapping journeys with machine learning

As a customer experience professional, I’m hyper-focused on finding ways to improve the customer journey, and…

AI meets customer experience: Mapping journeys with machine learning

As a customer experience professional, I’m hyper-focused on finding ways to improve the customer journey, and…

Tracking customer effort score improves satisfaction — why your CES matters from first touchpoint to last support ticket

Customer Effort Score (CES) has become a cornerstone for measuring friction across the customer journey. In…

How automated renewal workflows help exceed customer retention targets

Churn isn’t always about unhappy customers. Sometimes, customers leave due to changing priorities, missed touchpoints, or…

The SEO-friendly knowledge base — Why making your help pages searchable matters

An SEO knowledge base does everything a typical knowledge base does and more. It supports customers,…

The SEO-friendly knowledge base — Why making your help pages searchable matters

An SEO knowledge base does everything a typical knowledge base does and more. It supports customers,…

I tested FAQ software — here are my favorites

I’ve learned firsthand how essential effective FAQ software is for smooth business operations. I was working…

My playbook for crafting a customer experience strategy that actually works

I’ve seen it happen more times than I can count. A company launches a product with…