NEW YORK, Aug. 1, 2022 /PRNewswire/ — ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced the launch of ArcSpan’s Contextual APP™ (referring to the integrated data functions “Analyze”, “Process” and “Push”), a new solution within ArcSpan’s Audience Engine™ platform that significantly empowers publishers to structure and monetize their contextual first-party audience data. Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.
ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. Through ArcSpan’s suite of audience data solutions, publishers can better organize, segment, scale, transact and optimize their media sales initiatives and achieve greater alignment with buy-side demand and other tech partners. ArcSpan’s data science incorporates deterministic signals and artificial intelligence to improve publishers’ abilities to define their audiences and deliver higher-value, targeted ad impressions in real-time across multiple data taxonomies. ArcSpan works across desktop, video, and mobile programmatic channels with additional support for CTV and other digital channels in development.
“…Contextual APP offers more integrated and scalable data solutions to drive revenue” said Chris Guenther, ArcSpan COOTweet this
“I have used ArcSpan’s Contextual APP on my owned and operated site, Sportsnaut, and it proves there is opportunity for classification and taxonomy for specific content across the web,” said Jeff Misenti, Co-founder of The Publisher Desk. “As someone who manages multiple websites with vastly different content, I am always looking for automated technology to make things easier for publishers. ArcSpan is arming publishers with the right tools to bring robust contextual data insights and transparent trusted activation to better position their clients for growth.”
“We’re receiving positive feedback for Contextual APP because it offers more integrated, transparent and scalable data solutions and controls purely focused on driving revenue and ROI for the sell-side,” said Chris Guenther, ArcSpan COO and former global head of programmatic at NewsCorp. “Publishers know their content and audience engagement levels the best. Contextual APP enables greater first-party data visibility, quality segmentation, quantifiable results and actionable sales insights gleaned from that content, which addresses significant publisher pain points with programmatic media.”
According to Guenther, the three core operating components of Contextual APP include:
a. Data Analyze: ArcSpan’s proprietary and integrated data measurement and sales lift benchmarking tools assess opportunities to increase the quality and quantity of a publisher’s addressable audience data set
b. Data Process: ArcSpan’s real-time data processor configures publisher contextual data according to IAB and other industry contextual data taxonomies. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners
c. Data Push: ArcSpan enables delivery and tracking of data sales across multiple transaction pathways, including Prebid, SSP and DSP revenue operations to optimize across channels and evolving demand sources