How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

The inbox. It’s a battlefield for brands, a land of spam and promotional fatigue. To conquer…

16 Effective Marketing Strategies To Boost Sales In 2023

The advent of the holiday season brings a unique opportunity for brands to both capture seasonal…

KFC Reminds Us of the Importance of Culturally Sensitive Marketing

In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s…

Marketing Moves That Helped Skims Reach A $4 Billion Valuation

In just a few short years, SKIMS, the shapewear and loungewear brand founded by Kim Kardashian…

Mastering Technical Marketing: Unveiling Best Practices and Strategic Career Insights

What is Technical Marketing? Technical marketing, in essence, takes intricate and often complicated information about a…

15 Email marketing benefits

Emailing is something we do on a daily basis. We email our friends, colleagues, clients, and…

13 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy

When it comes to work events, trade shows, or promotional campaigns, they can really be hit…

The Complete Guide to Empathetic Marketing

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing…

AI Marketing — The Complete Guide

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and…

WOTC: 5 Marketing Trends Vendors Use To Capture Audiences

In a crowded space to market and sell solutions in, vendors are getting creative and thinking…