New HPE Aruba Channel Chief On How Partner Experience Gives Her An ‘Outside In’ View: Exclusive

HPE Aruba Networking in June crowned a new global channel chief.

Lene Skov, HPE Aruba’s regional director for northern Europe for the last four years, was named vice president of worldwide channels following the retirement of worldwide channel chief, Donna Grothjan. And Skov, for her part, has big plans for partners.

Skov has channel in her blood. Not only does she have more than nine years of experience at HP, and later HPE and HPE Aruba collectively, she’s worked for a number of software companies and even had a two-and-half year stint at a channel partner organization that just so happened to be one of HPE’s largest solution provider partners in Denmark. That valuable channel experience, she said, gave her the experience of looking at business from a partner perspective and exposed her to the challenges and opportunities that face the solution provider community.

Now firmly in the global channel chief seat, Skov has been listening to partners for the last 12 weeks. Her “North Star,” she said, will revolve around bringing a renewed sales focus to the channel team to arm partners with the resources they need and the support from the company as they go after emerging market opportunities around things like Networking as a Service, SD-WAN and security-minded networking deals.

She sat down with CRN to share her vision for the channel, the things that partners can expect to stay the same, and how she’ll harness her experience to help partners go after what she sees as the biggest areas of opportunity that exist today. Here are excerpts from the conversation.

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LEARN MORE: Network Security  | Software as a Service  | Cybersecurity 

 Learn About Gina Narcisi

GINA NARCISI 

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at [email protected].

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