Microsoft Partner WinWire All In On Generative AI, Copilot

Vineet Arora and his team at Microsoft partner WinWire Technologies are all in on the vendor’s generative artificial intelligence push.

The CTO of WinWire Technologies—a Santa Clara, Calif.-based 2023 Microsoft Partner of the Year finalist and No. 233 on CRN’s 2023 Solution Provider 500—has transitioned his role to focus on technology from Microsoft and Microsoft-backed OpenAI that can quickly create content, analyses and summaries based on user prompts.

“The scale of the investment that we have planned is [incomparable] to anything else that we have done in the last 16 years,” Arora told CRN. “My entire time is going into this. … The opportunity size, the technology, speed at which it is evolving, requires 100 percent—110 percent—dedication from our side. So the scale and the level of focus has been different from anything else that we’ve done in the past.”

[RELATED: Microsoft Partners: This Is Your Copilot Speaking]

WinWire Invests In Microsoft AI

As part of the transition, Arora heads a small team of about 12 WinWire employees—data scientists, data architects, data engineers found through an internal hackathon earlier in the year—focused on partnering with Redmond, Wash.-based Microsoft to provide this technology to customers. WinWire has more than 1,000 employees worldwide.

Since April, he’s conducted a seven-city roadshow with Microsoft technologists to demonstrate what generative AI can do in health care. He’s done more than 24 envisioning sessions with customers around generative AI, and the company is already piloting generative AI solutions for health-care and life sciences customers. All of this before some of Microsoft’s most impressive generative AI tools become generally available.

And he even publishes two to three articles a day to a Teams group chat called “All Things OpenAI.”

Generative AI promises to be a major boon to Microsoft, rival vendors and their solution providers.

A recent report from investment firm Wedbush Securities said that more than 50 percent of the Microsoft installed base will adopt this AI functionality for enterprise and commercial use over the next three years.

“We view the initial pricing details as very bullish for the total addressable cloud AI market opportunity for Microsoft that could increase cloud revenue annually by 20 percent by 2025 based on our estimate,” according to the Wedbush report.

The firm predicts an $800 billion AI spending wave over the next decade and that in 2024 AI could comprise up to 10 percent of overall IT budgets compared with about 1 percent in 2023.

Read on for more of Arora’s views on generative AI and where WinWire is headed.


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 Learn About Wade Tyler Millward


Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at [email protected].


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