The demand to join Pax8’s marketplace is rapidly increasing. In fact, there’s about 400 vendors on a wait list to join the marketplace. Five new vendors reach out per day, according to Ryan Burton, vice president of product strategy for Pax8.
“We’ve really been focused on the IT stack from security, infrastructure continuity, current communications and network,” Burton told CRN. “And that’s going to expand into new areas.”
He said there’s both a “huge demand” to service MSPs, as they have a need for a lot of vendors, and vendors looking to come into Pax8’s ecosystem wanting to get on the marketplace.
“Partners are asking for more,” he said. “We’re going through and closing holes in our portfolio based on frameworks.”
There’s also a heavy focus on bringing in more security vendors. In June, Denver-based cloud distributor Pax8 partnered with Austin, Texas-based CrowdStrike to further its footprint in the MSP market and help enhance protection and mitigation when it comes cyber risks.
“The MSP market is really the next foray of where we want to take growth,” Daniel Bernard, chief business officer at CrowdStrike, told CRN at the time. “This is the next foray. What Pax8 has done in terms of creating this disruptive cloud marketplace makes it easy to buy, easy to scale and easy to bill. It’s the whole life-cycle management of how an MSP consumes technology. We chose Pax8 not only because of their scale and reach from a global perspective, but also the experience that partners have.”
One vendor new to the martketplace this week is Rewst,a purpose-built robotic process automation (RPA) platform that combines seamless integration with Pax8’s pre-built integrations, ready-to-use workflows and training and support.
“Pax8 is laser focused on MSPs which is a great choice for us because all we work with are MSPs,” Will Descent, VP of sales for Rewst, told CRN. “We integrate with a lot of tools and all we focus on is automation and that’s a big thing that MSPs have needed for a long time. With Rewst, we have a platform that makes it a lot easier for them to scale up automation, spin up automation, scale better, have better customer experience and have a better profit margin.”
Today, about 85 vendors are on the marketplace. About 100 will be on the marketplace by the end of the year. All 16 additional vendors will be coming to Pax8’s marketplace by the end of 2023.
“Some of the different kinds of vendors that that we’re bringing on is the first step of us looking to bring in a lot more application vendors,” Nikki Meyer, corporate vice president of global vendor alliances for Pax8, told CRN. “We’ve been focusing on so much around infrastructure and we’re not pivoting away from that, but we want to do is include some application vendors so that when you think about going to sell a solution to a customer, it’s beginning to end.”
Here are 16 more vendors coming to Pax8’s marketplace this year.
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CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at [email protected].
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