Analytical Insights

Data analytics technology developer Alteryx has had an eventful 2022 including a number of significant changes in its executive ranks, a key product release, a strategic acquisition and a major revamp of its channel partner program.

Alteryx refers to itself as “the analytics automation company,” providing a unified platform that incorporates analytics, data science and business process automation into a single system.

In February, chief revenue officer Paula Hansen was promoted to president and CRO. She joined the Irvine, Calif.-based company as chief revenue officer in May 2021. Prior to that she served as CRO at software giant SAP for more than two years and before that worked at Cisco Systems for nearly 19 years in various sales and sales management positions.

Hansen reports to CEO Mark Anderson, who took over that post in October 2020 from company co-founder and long-time CEO Dean Stoecker. This year the company has also named a new chief people officer and a new chief marketing officer, among other new executives, while Chief Operating Officer Scott Davidson stepped down from that job effective March 16.

In January, Alteryx announced a deal to acquire Trifacta, a developer of data “wrangling” tools used for data exploration, transformation and preparation for business analytics tasks. (The acquisition closed Feb. 7.)

In March the company launched the Alteryx Analytics Cloud, a major step by the company to move its products, customers and channel partners into the cloud. The move is important given that market researcher Gartner predicts that by next year organizations will shift two-thirds of analytics workloads to the cloud.

Equally important for partners, Alteryx in March unveiled an updated, expanded partner program, which the company described as “powering its partner-centric growth strategy” and “a key driver towards Alteryx’s mission to democratize analytics across organizations. The revamped program, developed under the direction of Barb Huelskamp, senior vice president, global partners and alliances, included unique benefits for various types of partners, including solution providers and VARs, and provided incentives for joint customer success, technical expertise and new customer acquisition.

Earlier this month, Alteryx released the financial results of its 2022 second quarter (ended June 30), which included a 50 percent increase in revenue to $180.6 million, a doubling of subscription-based license revenue to $80.7 million and a 33 percent increase in annual recurring revenue to $726.8 million.

Hansen recently spoke with CRN to discuss Alteryx’s core strategies, the company’s channel plans and the expanded partner program, the Q2 results, the impact of the Trifacta acquisition, and the company’s outlook given the uncertain economy.

The following interview has been edited and condensed for clarity and space reasons.


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 Learn About Rick Whiting


Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at [email protected].


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