With two decades in software sales and leadership positions, Stuart Heavyside, PTC’s senior vice president and channel chief, is leading the nearly $2 billion IoT software provider’s charge into Software as a Service.
“The transition to SaaS is going to drive a huge amount of revenue, which the channel is going to take more of,” he said. “We should see the pie get bigger and with that the channel get bigger as well.”
PTC partners account for about one-third of the company’s annual sales, Heavyside added.
Based in Boston’s Innovation District, PTC’s portfolio includes computer-aided design (CAD), product life-cycle management (PLM), application life-cycle management (ALM), and service life-cycle management (SLM) offerings designed to enable manufacturers to create and service products.
Windchill, PTC’s PLM software, is expected to be the first of the legacy PTC offerings to move to SaaS, followed by Creo. PTC is also working on new channel program incentives to drive the SaaS transition, he said.
Heavyside joined PTC in 2011 and was promoted to senior vice president of worldwide CAD sales in 2019. He briefly left the company to join SaaS engineering software provider Jama Software as chief revenue officer. He returned to PTC to oversee Onshape, the Cambridge, Mass.-based cloud CAD company acquired by PTC, as senior vice president of sales. He took the channel chief job in February.
“I’ve had my head deep in SaaS for three years now,” he said. “I am bringing that experience to bear as we make the transition [to SaaS].”
In an interview with CRN, the self-described tech geek discusses PTC’s sales strategy, its evolution to SaaS, and the many ways channel partners can make money on the technology.
An edited transcript of the conversation follows.
LEARN MORE: Software as a Service | Internet of Things
Thomas Grillo covers chips and the Internet of Things for CRN. He has covered the residential and commercial real estate sectors for The Boston Globe, Boston Herald, Boston Business Journal, Banker & Tradesman, and Lynn’s Daily Item. He can be reached at [email protected].
RELATED CONTENT
Broadcom Software Leader Krause Jumps Ship To Citrix-TibcoCloudera Shares Tips On Good Data GovernanceInformatica Eyes $1 Billion Subscription ARR In 2022Starburst Valuation Climbs To $3.35B With Latest Funding RoundQlik Expands Into Machine Learning Realm With Big Squid Acquisition TO TOPADVERTISEMENT
TRENDING STORIES
- Kyndryl CEO Martin Schroeter: We Are Exiting The Influence Of IBM | CRN
- Cisco’s Longtime Marketing Guru Jumps To VMware | CRN
- The 10 Hottest Cybersecurity Products At Black Hat 2022 | CRN
- New CEO Alan Masarek: ‘Avaya’s Opportunity For Future Success Is Stronger Than Its Past Performance’
- Aviatrix CEO On Potential Post-Broadcom VMware Layoffs And Why On-Prem Market Is ‘The Titanic Going