“With the right vision and mission, what we can deliver here is truly next level. People will be talking about this the way they talk about our ITX events, saying it changed how they view the market and how they run their business. You’re not only going to be glad you came, you’ll immediately ask, ‘When is the next one?’’’ says Paul Redding, head of MSP partnerships at NinjaOne.
NinjaOne has announced it will be holding its inaugural MSP conference as leaders at the vendor say it will deliver “real, implementable value.”
MSP NXT, hosted by NinjaOne will take place Oct. 27-29, 2026, at the Marriott Austin Downtown, and will feature keynotes, hands-on workshops, technical training and role-specific tracks designed to help MSPs improve profitability, efficiency and customer outcomes.
“We’ve done two ITX events this year, and the No. 1 takeaway was, ‘I got something I can take back into my business and implement,’” said Paul Redding (pictured), head of MSP partnerships at Austin, Texas-based NinjaOne.
[Related: NinjaOne CEO: ‘Building Our Own IP On A Cloud-First Stack’]
The company is building MSP NXT, hosted by NinjaOne as what Redding described as a true partner-enablement conference. Attendees will have access to workshops, hands-on labs and focused tracks for sales and marketing, the C-suite and operational or technical staff.
“You can send three different sides of your organization and all come back together and say, ‘This is what I took away. This is what I want to implement,’” he said. “Or come three years in a row and choose a different path each time.”
Tracks will be working sessions where MSPs learn how to deploy automations, modernize operations, build valuation, or optimize marketing and AI-driven strategies.
The event comes at a time when MSPs are undergoing what he called a major industry evolution. MSPs are no longer satisfied with IT that “just works”—they want business outcomes, optimization and clear ROI. MSPs, he said, need to be equipped to have those conversations.
“Clients are now measuring what they should pay you by the outcomes you deliver,” he said. “The ground is moving under our feet. If we don’t all come together and build a plan, it’s going to be very difficult to adjust.”
Hands-on content is core to the show’s design, he said. Engineers and service desk leaders will leave with automations and efficiencies they can deploy immediately, while C-suite attendees will learn how to track operational maturity and present value to investors or buyers, according to Redding.
He said the most passionate focus area for him is sales and marketing.
“MSPs struggle with growth because so much of it is referral-driven,” he said. “We want to teach them how to talk about value, what they deliver that improves a customer’s business, not speeds and feeds.”
The company plans to cap attendance to 500 to 600 people to ensure the event remains intimate and highly actionable. And while Austin will host the first MSP NXT, Redding expects the show to expand globally.
“We’re a global company. What works here works globally, and we don’t think communities in APAC or EMEA should have to fly across the planet to see value,” he said.
“With the right vision and mission, what we can deliver here is truly next level,” he said. “People will be talking about this the way they talk about our ITX events, saying it changed how they view the market and how they run their business. You’re not only going to be glad you came, you’ll immediately ask, ‘When is the next one?’”
Michael Cervino, co-founder and CEO of Radnor, Pa.-based MSP Circle Square Consulting, said what appeals to him about MSP NXT, hosted by NinjaOne is its focus on smaller groups, hands-on learning and structured takeaways.
He previously served on NinjaOne’s customer advisory board and said he’s eager to see how the company shapes an event designed around what MSPs say they need most: actionable skills, not sales pitches.
“It’s geared toward actually learning,” said Cervino. “It’s not about rushing and going through the motions.”